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seal folk amplifies collective liberation with place-based storytelling and impact. We are rooted in visionary community organising through integrity, reciprocity, and depth.
We live here.
We are a small female-led team dedicated to creating lasting collective liberation. We are building a grassroots network of Pacific Northwest artists, dreamers, creators, knowledge keepers, healers, and activists devoted to protecting the lands and waters we call home.
our ethics
We tell stories from our communities, about our communities. From ethical wildlife filmmaking to Indigenous solidarity, our central commitment is to ensure the care of every being involved in our projects. Our ethics are grounded in a decolonial vision, journalistic integrity/interdisciplinary study, and a deep love for this interconnected coastline.
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Community guides the foundation of our work. We ensure that the communities connected to our stories, events, and campaigns are served implicitly by our work. Our collaborations with local communities begins at the inception of each project, and is consistent and ongoing. It helps when our teams are living, breathing members of the communities that our work impacts. Community care also looks like prioritising long-term emotional, mental, and physical well-being for our team and each community we work with. More to come.
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Sam Rose Phillips on the ethics, impacts and stories we tell ourselves in wildlife filmmaking. Listen here
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We closely follow the On-Screen protocols & Pathways: A Media Production Guide for the best practices for filmmakers, production companies, and funders who are telling Indigenous stories onscreen. Read more here
our impact
We collaborate with changemakers across our collective in order to create the conditions for meaningful social and environmental impact.
As we vision big for a more just and loving society, here are some of the impact goals and projects we’re working towards.
our work
Qʷayaciik
Feature film, 2026
National Film Board of Canada Co-Production
Coming Home
In Development
our team
Sam Rose Phillips
Co-founder
Zoé Arthur
Co-founder
Gloria Pancrazi
Co-founder
why seal folk?
Seal folklore has been told for thousands of years, across the world. In celtic and norse folklore, selkies are seal folk who traverse between land and, when wearing their sealskin, turn into seals and live their lives at sea. As artists and change-makers rooted in this coastline, we witness, celebrate, and protect the interdependence between land and sea.
With endless variations of seal folk tales, many of these stories share a common thread of losing (or having stolen) what is innate to us, of listening to the call of what was lost, and of reclaiming what is true and meaningful. As injustice and division steadily reveals itself within our western societies, stories of seal folk remind us to heed the call of what is true, and to dedicate ourselves to helping all people return to our inherent belonging to these lands, waters, and one another. With despair lurking in the loss of these stories and our times, seals embody playfulness, curiosity, community, and ease. We hope to bring this same nature to our work and the communities we engage with.
our community partners
We’d love to collaborate. Get in touch below!
